You have the ambition. You've closed a few deals. But a nagging gap remains between the business you have and the empire you want to build. The path to a $100M portfolio isn't paved with more information; it's forged with unshakable discipline.

Here's what's included:
Elite Real Estate Coaching
1-on-1 Coaching Calls with Toby
Direct Access to Toby for Deal Partnerships AND Funding
Real Estate Scaling Course: The Operator's Blueprint: Build a scalable real estate machine.
AI Arsenal: Gain an unfair advantage with 5 AIs.
Elite private network of vetted operators.
Access to IGNITE Growth Program...see below for details

"Toby is a successful entrepreneur who cares deeply for his people and partners." - James T

WATCH THIS TO LEARN MORE:
Kevin Harrington Introduces The Unshakable Investor for Real Estate
Mentoring & Guidance

Where your Unshakable Journey Begins
$19.95/ month
Daily system for breakthrough
Weekly live coaching calls with Toby
Private high-performance community and mobile app access
Direct Q&A with Toby
Sales, Business, & Growth Training

No contracts - cancel anytime

Where your Unshakable Journey Begins
$9.97/ month
Daily system for breakthrough
Weekly live coaching calls with Toby
Private high-performance community and mobile app access
Direct Q&A with Toby
Sales, Business, & Growth Training

No contracts - cancel anytime

FOUNDATION
INSTALL
$4,997/ month
30-Day DIY Playbook, You Install It. You Run It. You Prove It.
For operators who need clarity, structure, and standards, fast.
Complete Empire OS + Playbook (DIY Implementation)
Vision + 12-Month Target Framework - Your strategic direction crystallized into one clear, executable roadmap. No more guessing. No more drift.
Execution Blueprint - The exact sequence of actions to move from chaos to control in the first 30 days.
Weekly Execution Scorecard - Real-time performance tracking across the 15 metrics that actually matter. Revenue, cash flow, lead conversion, and team productivity, you'll know where you stand, every single week.
Daily Discipline Protocol - Identity-level habits that govern how you operate. This isn't a to-do list. It's a rewiring of how you show up.
KPI & Focus Dashboard - Metrics that matter, tracked daily, so you stop reacting and start leading.
Private community of high-capacity operators (no victims, no excuses, no coddling).
Unshakable AI - 24/7 guidance for immediate help, personalized roadmaps, and decision compression.
Access to Dr. Toby Potter's Training Archives - decades of scar-driven lessons, frameworks, and systems used to rebuild after 2008 and scale to Inc. 5000 status.
Includes a complimentary access pass for your spouse or business partner. ($6,500 value)

No contracts - cancel anytime

EXECUTION & OPTIMIZATION
$12,497/ month
90-Day Done-WITH-You Playbook + Coaching. You Execute. We Guide. You Scale.
For operators ready to accelerate with direct access to Dr. Toby Potter.
EVERYTHING in Level 1
4 Private 1-on-1 Coaching Calls with Dr. Toby Potter
Not generic advice. These are tactical, surgical interventions tailored to your business, your bottlenecks, and your next 90-day sprint.
Toby has funded over $1.8 billion in loans, coached 7,000+ investors, and rebuilt from bankruptcy to Inc. 5000 Top 100. He knows what breaks businesses, and what fixes them.
AI Tools for Execution
Eliminate indecision. Surface the right KPIs daily. Compress the time between decision and action.
These aren't theoretical; these are the same tools used to scale businesses from $1.2M to $3.6M in 12 months.
Your business evolves. Your operating system evolves with it. No rigid playbooks. Living architecture that adapts as you grow.

No contracts - cancel anytime

ARCHITECTURE & CAPITAL READINESS
$24,997/ month
12-Month Done-FOR-You + AI + Growth Infrastructure - We Build It With You. You Become Fundable.
For operators ready to become capital-ready and scale to 7–8 figures with institutional backing.
EVERYTHING in Levels 1 & 2
12 Private 1-on-1 Coaching Sessions with Dr. Toby Potter
Monthly deep-dive sessions to architect your business for scale, capital access, and long-term dominance.
Monthly OS Reviews & Adjustments
Your operating system gets sharper every 30 days. We don't set it and forget it. We refine, upgrade, and optimize in real time.
Private Empire OS Community
Elite-level operators only. The kind of people who push you, challenge you, and refuse to let you settle.
Personalized Capital Pitch Deck
Built specifically for your business. Structured for investor confidence and capital attraction. This is what turns conversations into commitments.
Toby has raised and deployed capital at scale. He knows what investors look for and what makes them walk away.
Capital readiness modeling. Scale projections. Decision compression systems.
Think of this as your personal boardroom, available 24/7, customized to your business, and built to keep you 10 steps ahead.
Access to capital-aligned networks and strategic exposure in invite-only rooms.
You have the opportunity to get introduced to the right capital partners because you've already proven you're fundable.
Subject to performance, readiness, and strategic fit.

No contracts - cancel anytime

Kevin Harrington Introduces The Unshakable Investor for Real Estate Mentoring & Guidance

Whats up Big Bob with DR. Toby Potter

Dropping Bombs Podcast - Brad Lea TV
"I need to get coached by this guy! Great

The Flip Flop Flipper - Robert Crager

Social 333 Podcast by Chris D. Bentley
"Real estate isn’t just about numbers... it’s about mindset, spirit, and grit. Inspired me to get serious about my foundation"

LeverageCon with Nathan Goodhart


Latate went from retiring after years of military service to reigniting his purpose through real estate — now securing multiple deals under contract and building his legacy with Toby’s coaching and partnership.


Brandon went from working as a contractor for others to becoming an investor himself — now running full steam ahead with Toby’s guidance, locking in deals, and turning his skills into lasting wealth.


Guy Hodges went from handling deals alone to gaining financing, contractors, and design guidance despite thinking lenders wouldn’t provide that kind of help.


